The Gartner Marketing Score is a strategic planning tool for both B2B and B2C marketers that evaluates the maturity of your marketing function using objective, peer-based performance standards.
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Gartner for Marketing Score Tool
CMOs and marketing leaders can use the Gartner Marketing Score for:
How does the Gartner Marketing Score work?
Self-service launch
Initiate an assessment directly from the tool website.
Tailor the assessment scope by removing activities that fall outside your team’s direct responsibilities.
Invite participants to contribute to the assessment directly from the tool.
Easy monitoring
Fill out the questions on activity importance and maturity.
Monitor the progress of invited participants.
Send reminders to invited participants directly through the tool.
Quick reporting
Instantly generate a report to review maturity scores, key findings and recommendations.
Review results and discuss implications with a Gartner expert.
Build a plan of action to close gaps.
Interactive results platform
Explore your results on the Gartner Assessment Platform to compare custom segments of your data (by industry or size).
What you get:
Customized reports
Get a detailed and comprehensive picture of the functional maturity of your sales enablement organization.
Expert guidance
Save time interpreting your report with a diagnostic results walk-through call with a Gartner expert to determine the next steps for your organization.
Data-backed prioritization
Leverage fact-based prioritization guidance based on the comparison between organizational maturity and importance.
Interactive results platform
Explore your results on the Gartner Assessment Platform to compare custom segments of your data (by business unit or geography).