The behavior of B2B buyers is changing. So should that of B2B marketers to be able to understand their customers and deliver best value.
But what should B2B marketers do now as the B2B buying journey is becoming highly complex and uncertain? - Value framing and value affirmation can simplify the process.
Gartner for Marketing's latest B2B Buying Report helps B2B marketers to:
- Understand why a hybrid selling approach is critical to client success
- Discover attributes of digital and human selling that are most valuable in driving profitable purchasing decisions
- Learn how to integrate digital and human interactions to close high-quality deals
- Uncover actions CMOs can take to deliver a unified buyer experience that improves deal quality
Download Report