The Gartner Marketing Budget & Efficiency Benchmark assesses your organization’s spending levels and associated headcounts to inform investment optimization and support long-term functional improvements.
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The Gartner Marketing Budget & Efficiency Benchmark
CMOs and marketing leaders can use The Gartner Marketing Budget & Efficiency Benchmark to:
See how your spend compares across key areas:
- Budget and spend
- Headcount and staffing
- Expenditures
C-suite level data analysis of budgets and spending activities provide deep functional insight to empower strategic decision making.
View an analysis of employee allocation by activity (e.g., social, advertising) and role level (individual contributor, managers/supervisors).
Build a picture of your labor, technology, paid media and agency budgets, and understand how it compares to your peers.
The Gartner Marketing Budget & Efficiency Benchmark offers:
An interactive platform
Submit and save data via your gartner.com account, and delegate specific sections to other stakeholders and team members.
Instant results
Once completed, view results online instantly and download a full report comparing your organization to available benchmarks. Use filters to compare yourself to similar organizations.
Expert guidance
More than just data, expect to discuss your results with our expert and advisory team to turn data into action.
Ongoing value
As the benchmarks are updated and new content is added, your data will remain secure in the platform for future use and new comparisons.
