Chief Marketing Officer Leadership Vision 2024

Explore CMO priorities, trends and strategic actions to focus on in 2024 and beyond.

What top CMO priorities should you focus on in 2024?

New AI technology, changing talent and customer acquisition strategies and the need to increase cross-functional collaboration are shaping how the best organizations will lead marketing success in 2024.

Download the latest Gartner CMO Leadership Vision for 2024 eBook to dive deeper into the 2024 priorities for CMOs and to stay ahead of the major trends shaping the function. You’ll discover:

  • Key trends impacting CMOs in 2024
  • Top priorities that CMOs must prepare for in the year ahead
  • Actions CMOs must take now to succeed 

Download the CMO Guide

Drive business in 2024 and beyond using insights and recommendations from this guide.

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Contact Information

All fields are required.

  • Step 2 of 3

    Back

    By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Company/Organization Information

    All fields are required.

    Optional

  • Step 3 of 3

    Back

    By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    What is the CMO leadership vision guide?

    Gartner’s CMO Vision eBook details CMOs vision for 2024 and provides top-level guidance to CMOs and their teams on where to focus — based on our data-driven research. We’re providing detailed insights into 2024 CMO priorities, CMO trends, CMO goals, CMO challenges and CMO actions to our clients across dozens of roles, and we’re now excited to share excerpts with the business community beyond our clients. We hope this CMO guide will help you to focus discussions with your teams, peers and other leaders so you can more quickly and effectively diagnose priorities and actions, especially as you build your 2024 marketing strategic plan in a volatile environment.