Leverage data to make faster decisions based on performance
Defend budget, optimize spend, identify goals for improvement
Accelerate channel mix effectiveness based on best-in-class brands
Marketing benchmarks provide the necessary frame of reference to help assess where you are with respect to your goals. Gartner's marketing benchmarks and tools deliver unbiased comparisons of marketing performance relative to best-in-class organizations.
Defend your marketing budget and spot potential risks
Marketing budget and efficiency benchmarks are fueled by peer data and annual survey data to compare spending and resource allocation by industry, revenue, organization size and location. Gartner offers a wide range of marketing benchmarks including the annual CMO Spend Survey.
Prioritize activities in line with business results
Gartner Digital Performance Benchmarks help rank digital marketing performance across industry and dimension. Gartner's proprietary methodology, Digital IQ Index helps marketing leaders make smart investments across digital channels.
Maximize audience outreach and conversion with Channel benchmarking
Gartner marketing channel benchmarks allow marketers to measure their success in engaging and converting audiences in email, advertising and social channels, across industries and against their peers and competitors.
Benchmark key functional processes and activities
Understand how well your marketing function is performing in its current state with one of Gartner for Marketers 4 proprietary Score benchmarks:
Our powerful diagnostic equips you to:
Marketing benchmarks help you measure, prioritize and improve functional activities and processes against your peers and competitors. They provide the necessary frame of reference to help assess where you are with respect to your goals.
Marketing KPIs are measurable metrics a company can track to gauge performance over time for channel-specific marketing activities. Some of the marketing key performance indicators include:
Marketing performance can be benchmarked based on your industry and competitor comparison, and determining the right marketing metrics to measure performance.
Marketing performance can be measured by selecting and keeping track of important metrics like cost per lead, ROI, conversion rate, customer lifetime value and many more. The metrics would vary based on different marketing channels and strategies.
Marketing campaign measurement tools help to:
