Retail CMOs, your consumers’ preferences are evolving as year-round shopping is growing. But, the annual growth is attributed to higher prices on the part of retailers combating inflation, not an increase in consumer discretionary spending.
Furthermore, consumers’ mixed yet strong reactions to retail marketing campaigns this year (e.g., Adidas’ partnership with Kanye West) shed light on a charged socio political environment that retail CMOs must consider.
If you’re a CMO or a senior marketing leader in retail, ensure that your investments and strategy lead to profitable growth, not negative consumer sentiment and boycotting.
Use our latest 2023 Holiday Marketing Guide for Retail to:
- Discover key insights for effective marketing planning this holiday season
- Get recommendations to stay ahead of the curve in today's competitive retail market
- Learn how competing on ESG progress can prove advantageous to your business
- Get a sample holiday planning calendar to achieve greater success in 2024