Beyond the Hype: The Impact of Generative AI on Marketing

One thing remains constant about generative AI tools, such as ChatGPT, and emerging solutions from Google, Microsoft and others, is we all have questions about them. For marketing leaders, the questions include how it will change the function, what it means for how their organization operates, and what impact it will have on their interactions with customers. How will they change your enterprise, products, and services? Is now the time to introduce them? Who oversees governance of them? These emerging generative AI options, tools and technologies have opened up new opportunities for growth, savings, and risk. But how do marketing leaders determine what opportunities to pursue? Join this complimentary marketing webinar as we explore what changes generative AI could create for your organization, your enterprise and your industry. Find out what chief marketing officers (CMOs) and marketing leaders can and should do to take advantage of generative AI. 

• Find out how generative AI tools, such as ChatGPT, could reshape marketing

• Explore the potential impact of generative AI on your organization and industry

• Determine next steps for CMOs to take advantage of generative AI

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about viewing this webinar.