How B2B Sellers Can Use Generative AI to Grow Revenue

In the 2023 Gartner Board of Directors Survey on Business Strategy in an Uncertain World, 40% of nonexecutive board of directors chose AI as a top breakthrough technology imperative to digital business success. As technology is altering the sales landscape, the challenge for B2B sales companies is finding new ways to grow their revenue, reduce costs, and expand market share, while simultaneously minimizing risks. Join this free sales webinar to gain an understanding of how the technology works, how to set reasonable expectations for its influence on B2B sales, and how the Gartner Generative Value Messaging framework can help you experiment strategically with the tech. 

• Learn how GPT-4 models produce outputs and how these skills open up new sales opportunities

• Establish realistic expectations for the impact of generative AI on B2B sales

• Find out how sellers can utilize generative AI effectively to thrive

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about viewing this webinar.