One-Minute Insights

Software security vulnerabilities can arise from a variety of sources — especially those related to emerging tech. Read on to find out which potential risks are most concerning to tech leaders.

Building a culture of equitability for women and gender diverse employees In today’s work culture, it is critical for organizations to create a diverse, equitable and inclusive environment. Although many organizations have made great strides in DE&I over the past few years, women and gender diverse employees are still underrepresented in leadership and on the board. How are organizations addressing this gender gap?

Organizational Investment Strategies for Generative AI There is vast potential with generative AI tools and businesses are deciding how to best allocate funds for this technology. How are finance leaders beginning their organization’s Generative AI investment journeys, and what are they prioritizing?

Generative AI (GenAI) is changing the way that software engineers and developers do their work, but how are organizations managing adoption, training and governance? Read on to find out.

GenAI has been a ubiquitous topic of conversation over the past six months, but when it comes to the actual implementation, details are surprisingly sparse. How are supply chain and procurement professionals approaching the work of implementing GenAI, and what advice do they have for those just starting the journey?

HR teams across organizations are utilizing generative AI (GenAI) to streamline their hiring process. From drafting job listings to screening resumes, GenAI’s applications have enhanced organizations’ recruitment strategies and shortened the time needed to close open positions. How are HR teams adapting GenAI to their personal needs, how successful have they been and what challenges are they facing?

The potential use cases for GenAI are extensive. How are leaders applying this technology in their data and analytics (D&A) function today, and how do they plan to in the future?

Innovation has always been the driving force behind successful product development. Enter GenAI, an emerging power that can reshape how products are brought to life. How can product managers harness the power of GenAI to improve the user experience and business outcomes of their offerings and drive product growth?

Getting the attention of prospects today is more challenging than ever, yet prospecting to find new leads is arguably the most critical element to the sales process. While Generative AI tools have shown vast potential, it is still a nascent technology many are navigating for the first time. How are sales leaders approaching Generative AI to help their teams with B2B prospecting?

Organizations are looking to generative AI (GenAI) governance as the tech’s risks and opportunities continue to emerge. What are their strategies and how many plan to implement generative AI for security?

Marketing teams are leveraging generative AI (GenAI) to better understand their customers, create personalized content and improve workflows. Integrated alongside traditional marketing automation platforms, these GenAI tools allow marketers to develop unique marketing strategies, synthesize customer journeys and optimize results. How can marketing teams who aren’t using GenAI leverage the tool, and what applications does synthetic marketing data have in the development of customer journey mapping?

How are CIOs and IT leaders approaching 2024 planning and budgeting to account for Generative AI (GenAI) adoption within their IT organizations?

Hybrid infrastructure: Adoption, deployment, and future investment Hybrid infrastructure is an IT environment that mixes on-premises and cloud IT infrastructure. What benefits and use cases are driving organizations' investments in hybrid infrastructure?

Mapping the various stages, and touch points, along a customer's journey to a purchase decision allows organizations to better understand buyer needs, personalize content and influence the sales process. How aligned is your organization’s sales enablement content with its mapped buyer journeys?

Product-led sales is a rapidly growing approach to modern B2B sales where the product takes a central role in driving customer acquisition. By focusing on an accessible self-serve model and an intuitive end user experience, a product's inherent value propels the sales process forward. How are organizations implementing this approach and marrying it with the traditional sales led motions?

Understanding and nurturing marketing team morale is important for marketing leaders. By addressing employee concerns and priorities, marketing leaders can uplift their teams, provide a deeper sense of purpose and motivate organizational success. How are marketing team members feeling about their position within their organization in 2023?

In the ever-evolving landscape of business and technology, customer engagement stands as a pivotal factor that defines success. With the advent of AI, a new era of customer engagement has emerged. How have product management and data professionals incorporated AI into their customer engagement strategy and what benefits have they seen?

With ever-shifting customer behaviors, market trends and available talent, developing today’s sales reps for tomorrow’s roles is more important than ever. How are sales organizations adapting their skill sets to meet these dynamic challenges?

How are HR professionals managing total rewards strategy at multigenerational organizations? Building, managing and maintaining an effective total rewards strategy (TRS) is critical to attracting and retaining today’s top talent. How are HR leaders approaching TRS to satisfy the array of needs between different generations? What challenges have they faced, and how are they planning to adapt over the next 12 months?

Finance Compensation Strategy & Philosophy: 2023 In today’s dynamic landscape for talent, defining a balanced compensation philosophy and crafting an effective rewards strategy is a critical mission for CFOs. What are the strategic considerations finance leaders are working through, and how are upcoming pay disclosure regulations influencing their decision making?

To facilitate long term success, it’s critical for organizations to manage their brand’s image and awareness. Building a B2B brand that creates trust and drives sales is challenging, but not impossible. How are B2B marketers creating winning brand campaigns? What channels and content do they turn to, and how do they appeal to their target audiences?

As sustainability moves from buzzword to brand requirement, how are leaders building more environmentally sustainable supply chains, and what barriers are they facing?

Crafting an effective go-to-market (GTM) strategy can make or break the success of a product or new line of business. Determining the correct product positioning, building customer profiles and assessing the competitive landscape are critical components to identifying the correct path to market. What is the state of current go-to-market strategies and are organizations making any strategic shifts in 2023?

As organizations strive for innovation, eiciency, and customer-centricity, the role of product managers has become more prominent than ever before. What are the current strategies, trends, challenges and opportunities that shape the product manager role?

The state of DEI strategy across organizations Diversity, equity and inclusion is top of mind for HR teams and leaders today. Diversified talent ensures top minds from every walk of life can contribute to your organization’s mission and culture. Equitable and inclusive policies and opportunities encourage employee retention, and boost team morale. What is the state of DEI strategy across organizations today, and how are DEI strategies impacting real organizational diversity overall?

What function does design-led engineering serve in modern software organizations, and what are the benefits and challenges of adopting it? Find out.

Voice of the customer (VoC) data is of critical importance to marketing strategy. Keeping a pulse on how customers feel, and ensuring negative customer experiences are addressed, is critical to creating winning experiences. To do so, marketers rely on customer surveys, social listening and ratings platforms to help track consumer sentiment and drive customer satisfaction. How are marketing teams applying VoC data in their marketing strategies, and what emerging technologies are shaping the future of VoC strategy?

Addressing changes in customer behavior resulting from economic uncertainty Marketers are constantly assessing the state of their target market and consumer behaviors in order to most effectively position their brands for success. The current economic climate has left some marketers concerned about changes to consumer behavior and spending, and many report their organizations have already enacted changes to strategy to ensure long term success. How are marketers addressing changes in consumer behavior?

As the role and importance of data and analytics (D&A) evolves, leaders must implement changes to their D&A function. How do they manage resistance to change and avoid common pitfalls when implementing D&A change initiatives?

As the role and importance of data and analytics (D&A) evolves, leaders must implement changes to their D&A function. How do they manage resistance to change and avoid common pitfalls when implementing D&A change initiatives?

Sales organizations invest in sales enablement and sales operations to remain competitive, but how are they measuring the effectiveness of their teams and reps?

Ensuring the accuracy and privacy of marketing data is integral to the longevity and success of marketing teams. Leaders are under pressure to develop strategies that ensure compliance with data privacy regulations, while also ensuring that marketing data is accessible and accurate to the larger organization How are marketing leaders handling these nuances, and what challenges are they experiencing when executing their data governance strategies? One-Minute Insights on timely topics are available to Gartner Peer Community members. Sign up for access to over 100 more, and new insights each week.

The frontline of outreach to potential new customers, Sales development representatives (SDRs) take on the pivotal role of helping turn leads into consistent revenue. How do sales professionals rate the effectiveness of the SDRs on their sales team? Where did the best ones come from, and what criteria determines their best leads?

IT professionals often work in demanding environments ripe for burnout. How prevalent is burnout, and how are IT leaders managing it on their teams?

Marketers, and marketing teams, are constantly searching for ways to improve their methods and gain a competitive advantage. Agile marketing, the use of data and analytics to continuously improve marketing functions, may be the solution many marketers are looking for. Who is leading the charge on agile marketing strategy development? What benefits do organizations anticipate from its implementation, and what challenges have marketing teams faced?

What role does an effective CTO play in their organization, and which skills impact their success? Read on to find out.

Security behavior and culture programs (SBCPs) offer a holistic approach to risk reduction. How are leaders using SBCPs to drive security consciousness and what progress have they made so far?

For data and analytics leaders to make an impact, they need to have stakeholder support for their initiatives. Who are their key stakeholders and which stakeholders are most challenging to engage with?

Explore how marketing and HR professionals report their teams are collaborating on effective corporate communication strategy. How are these teams managing collaboration across internal and external communications, channel management and other messaging strategy? Learn where these teams are feeling most and least aligned, and benchmark your organization’s strategy against peers.

With the potential for generative AI to transform supply chain operations, leaders are eager to explore its benefits. However, many roadblocks remain on the journey to implementation. Where do supply chain leaders say their organizations currently stand on adoption and use?

Have software engineering and IT leaders found a way to leverage a microservices architecture for organizational success? Read on to find out.

Today’s marketing landscape is changing, and many organizations have developed marketing operations teams to help overcome new challenges and embrace new opportunities. Explore how organizations have overcome obstacles in the marketing operations team development process, and read more about the successes these organizations have achieved.

How are organizations employing cyber risk quantification (CRQ) methods and tools, and what are the benefits so far? Discover the challenges and impacts of CRQ adoption identified by technology leaders.

Vulnerability management (VM) programs can help organizations achieve software supply chain security and cyber resilience. Do leaders consider their organization’s current VM program up to the task?

Automated software testing reduces human error and speeds up eicient delivery, but how integrated is it in modern software engineering organizations, and which trends stand to impact it? Find out.

Unlocking the full potential of your marketing team is essential for driving success and achieving organizational goals. Effective performance management is crucial to drive individual excellence among team members, and foster a collaborative, high-performing culture. How are marketing leaders across industries driving success across their teams? In this report, we explore actionable insights around how marketing leaders are using performance management systems to effectively manage and develop their teams.

Change management is an inescapable business truth, and that is no exception for marketing teams. In order to adapt to evolving market conditions, implement ever-changing marketing technologies and adapt to shifting customer expectations, marketers must be ready to adapt and change their strategies. What is the state of change management across marketing teams today? What perceived benefits are most expected, and what frustrations have marketers experienced adapting to change management?

Marketing teams around the world have embraced generative AI and integrated the technology into their marketing funnels. As a result of these high levels of adoption, many marketing leaders report improved speed to market and enhanced productivity. How are marketing teams using generative AI across their marketing tech stack? What benefits are they anticipating, and what barriers to entry are they facing, if any?

Employee Burnout During a Supply Chain Crisis Over the past few years, supply chain organizations have weathered unprecedented challenges, intense workloads, tight deadlines and the constant pressure of an international spotlight. Unsurprisingly, these demanding – and unyielding – circumstances have caused many supply chain professionals to question their choice of career. So, just how widespread is employee burnout in supply chain organizations, and what are leaders doing to address it?

The legal landscape of data privacy is becoming more complex as regions bring new and sometimes conflicting laws into effect. How are data leaders approaching new and changing data privacy laws at their organizations?

Traditionally, sales kickoffs have been annual in-person events designed to energize, engage, and educate sales teams and set them up for success in the coming year. However, the COVID-19 pandemic forced many to transition to a virtual approach. Some have continued this, while others have reverted to in-person events. Whether virtual or in-person, what considerations are going into planning 2023 sales kickoffs?

Generative AI has gained significant attention and adoption recently as organizations and end users increasingly recognize the potential of this technology. Sales teams, in particular, are finding new and innovative ways to boost sales outcomes using these tools.

Alignment between sales and marketing teams is crucial for business success, yet it remains a significant challenge for many organizations. Differing goals and priorities, communication breakdowns and lack of shared data and technology hurt teams and limit revenue growth. Where is this misalignment impacting revenue teams the most, and what strategies are most effective at integrating sales and marketing teams and growing revenue?

Communication and collaboration help engineering teams work together effectively and efficiently. What strategies do tech leaders use to support effective communication and collaboration, and how successful are they in implementing them? Read on to find out.

Generative AI is trending in the tech world, but how are software engineering leaders making use of the tool? Which use cases are most promising, and which concerns are top of mind?

Blockchain technology has the potential to transform marketing by providing more secure and transparent transactions, enhanced data privacy and offering new models for customer engagement and loyalty. In addition to exploring the reasons marketing teams have adopted blockchain technology, we examine their strategies, levels of implementation, and concerns with their rollouts. What are the applications, benefits, and concerns of blockchain as it applies to marketing? How are marketing professionals feeling about blockchain today?

Generative AI is currently in the spotlight with the release of ChatGPT, but it has already been making significant contributions to data and analytics (D&A) through synthetic data. This solution can help fill gaps in real-world data sources and even improve model outcomes. How are data and analytics professionals currently using synthetic data and what challenges do they face?

With growing interest in generative AI tools and foundational models among organizations and individuals alike, IT and security leaders are challenged to mitigate the accompanying risks of this rapidly developing tech. Given the emergent nature and deep complexity of this area, what strategies are these leaders turning to so far?

With the potential for generative AI to transform business, technology leaders are eager to explore its benefits. The swift rise of ChatGPT further highlights its potential. Where do IT leaders say their organizations currently stand on adoption and use?

As the position of the data and analytics function evolves, so too does its senior-most leadership role. The chief data and analytics officer (CDAO) or equivalent role is primarily responsible for generating value through the organization’s data and analytics assets and ecosystem. What is impacting this role and how is it evolving?

Facing a variety of economic uncertainties, and heading into a potential recession, marketers are under pressure to adapt their financial plans and adjust to changing business priorities. Many plan to increase their budget throughout 2023, investing in new technology and content, but some are concerned about budget cuts. How does your marketing financial planning strategy for 2023 hold up against peers?

AI poses unique challenges for governance that must be directly addressed to mitigate risks and take advantage of opportunities. How are organizations developing AI governance frameworks, and what benefits and challenges have they experienced around AI governance?

An effective operating model is essential for data leaders to successfully implement their data and analytics (D&A) strategy. Are leaders satisfied with their D&A operating models and are these evolving as needs change?

Data is everywhere, but if workers can’t read, work with and communicate that data, it creates little benefit. How are executives fostering these skills throughout the organization to improve data literacy?

DevSecOps incorporates security best practices throughout software development as a way to speed up deployment while reducing risk. How prevalent is DevSecOps, and what are the top benefits and challenges associated with this approach?

Modern security operations centers (SOCs) have the potential to protect organizations against an ever-evolving threat landscape through monitoring, detection and response capabilities, but organizational needs and limitations vary. How are leaders currently deploying and maturing modern SOCs?

Technical debt can slow progress, but it’s often an unavoidable part of software development. Read on to learn how engineering leaders think about technical debt.

Software engineering teams need to meet rigorous production metrics to stay competitive, but how do leaders measure and manage their employees’ performance?

Chaos engineering tests the resilience of complex systems, but how many tech leaders have adopted it in their organizations? Read on to find out.

Security awareness and training programs aim to address the human element in cybersecurity, making them a must-have for any organization as the threat of social engineering attacks persists. How are leaders innovating to improve training so that more employees think and act securely?

Cybersecurity program management helps IT and security leaders evaluate and improve their organization’s security posture to achieve cyber maturity. How are leaders implementing cybersecurity program management and what impacts have they seen so far?

Hyperautomation allows for streamlined processes and decision making, but how successfully are tech leaders deploying it in their organizations? Read on to find out.

Data governance policies are becoming more common, and to maximize their effectiveness, organizations are seeking to pair these policies with software solutions. In a world of exponentially increasing data, governance applies to how data is gathered, stored, processed, and disposed of. How are organizations evaluating data governance software, and what features are they satisfied with?

Leadership must support their employees through difficult times. How do tech leaders help their reports navigate uncertainty and overcome challenges? Read on to find out.

Leaders own the strategy and execution behind any tech organization’s goals. How do today’s leaders share their knowledge and help the next generation develop their skills? Read on to find out.

Cybersecurity mesh architecture (CSMA) offers a centralized approach to security operations and can help organizations cope with increasingly complex point solutions. What do IT and security leaders think of this emerging strategy so far?

IT strategy maps how technology will be used to support business goals and drive value. What are technology leaders doing to optimize and evolve their IT strategy?

Desktop as a service (DaaS) has been presented as the scalable and secure solution for an increasingly remote workforce. Is DaaS living up to the hype and advancing as needed?

As the cloud proliferates to accommodate increasing amounts of data, energy requirements are also rising. How important is the energy efficiency of cloud providers? Will green cloud computing help organizations meet their sustainability goals?

Digital resilience is an organization’s ability to rapidly adapt to business disruption, while minimizing customer harm, reputational damage and financial loss. What is the state of digital resilience strategies?

Single sign-on (SSO) can improve both security and end-user experience by simplifying the login process. Have organizations realized these benefits, or do access challenges persist?

To ensure that technology and business are aligned, the CEO and CIO roles must work together. How are CIOs feeling about their business relationship and are these relationships changing?

As regulations evolve, data governance is becoming essential for proper data management and compliance. Have organizations established data governance frameworks and what challenges do they face in doing so?

Extended Reality (XR) has yet to achieve widespread use in enterprise organizations. Is there a business case to be made for XR, and do enterprise tech leaders see a future for it? Read on to find out.

Omnicloud computing is capable of connecting many different platforms virtually without the need for on-premises servers. For IT leaders, that addresses a key need for secure, scalable systems. Is omnicloud the future of cloud computing? Read on to find out.

AIOps solutions have the potential to increase automation of and visibility into IT infrastructure and operations (I&O). How are leaders exploiting this technology to best drive ROI?

The cyberthreat landscape is becoming increasingly complex and attackers are eager to take advantage of any digital vulnerability. How are decision makers using emergent strategies and tools to maintain effective cybersecurity?

In the midst of a crisis, what policies, tools, and procedures are IT leaders putting first to enable the recovery of vital business systems?

At a time of heightened cybersecurity and amidst the “Great Resignation,” how are decision makers navigating hiring for cybersecurity roles?

Organizational change is inevitable, resulting from strategic shifts, digital transformation or mergers and acquisitions among other disruptive forces. Change management, the process of overseeing periods of change in terms of end users, workflows and service management, may impact how successfully the business navigates change. What are decision makers’ experiences of change management?

RPA tools automate repetitive tasks by using “software robots” to perform business processes that would otherwise be undertaken by human employees. But have decision-makers chosen to adopt RPA tools yet?

Decision-makers may look to artificial intelligence (AI) and machine learning (ML) technologies, that learn based on training datasets, and make predictions that can aect business outcomes, to achieve their business goals. However, debates around the potential impacts of such technologies on businesses and society continue. How are decision-makers, and their organization, approaching AI ethics?

Artificial intelligence (AI) technologies are being used in a variety of tools—but are decision-makers adopting AI in cybersecurity?

Zero Trust is a concept of blanket skepticism when it comes to network access, even from internal users, requiring verification at all entry points and never assuming access privileges. But while Zero Trust is gaining momentum as a strategic ideal, rearchitecting the network to achieve Zero Trust might not be straightforward. After a year of distributed workforces and numerous headline-making cybersecurity incidents across industries, are decision-makers adopting a Zero Trust security strategy? Gartner Peer Insights surveyed over 200 digital decision-makers to understand: Levels of Zero Trust adoption, or timelines for implementation Perceived benefits of Zero Trust, as well as barriers to adoption Essential components for Zero Trust, and whether organizations have them in place