Marketing Conferences

The World’s Most Important Gathering of CMOs and Marketing Executives™

Economic and societal disruptions have become a constant challenge for marketers, yet new tech disruptions now provide an energizing force. AI is turbocharging transformation, turning tech from an enabler powering an efficient marketing machine into a disruptor and driver likely to change marketing’s value proposition. Successful CMOs lean into disruption. They embrace their role as transformation leaders, enabling their teams to achieve greater effectiveness and efficiency.

Join your peers at Gartner Marketing Symposium/Xpo 2024 where we will dive into this year’s theme, Lead Marketing Through Disruption’s Next Wave, to learn the insights you’ll need to create and lead a successful marketing strategy. You’ll gain new perspectives on how to shift internal perceptions of marketing, orchestrate customer growth plans, and maximize the impact of your team’s skills, all while connecting with thought leaders and senior marketers from the world’s largest organizations.

Gartner Marketing Symposium/Xpo™
May 13 – 14, 2024 | London, U.K.
June 3 - 5, 2024 | Denver, CO

Succeed With A Marketing Strategy Framework

Access Gartner research summary Marketing Strategy Framework for Accountable, Actionable Plans and learn how to apply a structured framework to strategy development to create actionable, accountable plans.

Interested in learning more? Join us at Gartner Marketing Symposium/Xpo 2024.

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Gartner Marketing Symposium/Xpo

The premier gathering of trailblazers, thought leaders and industry experts pushing the boundaries of marketing. Exclusive access to research-backed sessions, expert advice on your specific challenges and problem solving with peers through networking opportunities.

What will be covered at marketing events 2024

Our CMO and marketing leaders conference agenda tracks address the most pressing priorities for today's marketing leaders:

Track A. Lead and Collaborate to Drive Growth
Track B. Defend & Deliver on an Adaptive Marketing Strategy
Track C. Embrace Customer Experience to Drive Engagement & Loyalty
Track D. Lead Multichannel Marketing for Resilient Growth
Track E. Accelerate Growth Through Integrated Buying Experiences
Track F. Evolve Brand Management to Drive Business Value

Who attends our marketing conference

Explore how we help you adapt, rebound and grow

Chief marketing officers and marketing leaders
Execute your mission-critical priorities while using a strategic cost optimization plan.

Digital marketing leaders
Drive revenue through conversion by coordinating your multichannel strategy.

Marketing operations leaders
Discover best practices to allocate budget while improving organization innovation.

Marketing analytics and marketing tech leaders
Use technology and data and analytics to make effective marketing decisions.

Customer experience and loyalty leaders
Deliver value to your customers and build loyalty through CX strategy.

Brand marketing leaders
Build brand equity, activate the brand across channels and measure and communicate the value and impact of brand.

This conference was a great way to spend three days of my time with peers learning from each other and sharing our challenges and solutions. The speakers were a welcome change of pace. I really enjoyed the whole experience!

Vivienne Long, CMO, Recreational Equipment Inc

At a Gartner marketing conference, you’ll find objective insights, strategic advice and practical tools to help you achieve your most critical priorities

Our team of Gartner experts conducts thousands of interactions every year with marketing leaders like you. They use this knowledge to help you address your biggest challenges in areas such as digital transformation, driving marketing innovation, customer experience (CX) and executing a connected multichannel strategy to achieve growth. Take a deep dive into the technologies and best practices that will help you build a future-proof marketing strategy.

Join us to explore:

The impact of GenAI, data privacy laws and evolving expectations of marketing’s impact demands that CMOs articulate a strong value proposition on uncertain ground. Learn from our experts how to improve the connections among strategy, operations and analytics to ensure a winning marketing story.

Generating demand via integrated buying experiences
Embracing customer-centricity to build loyalty
Creating resilience through dynamic multichannel marketing
Evolving brand management to react to rapid change
Building the marketing organization of the future

Explore the latest marketing insights more relevant to you

Use our insights, advice and tools to build you brand, hone your leadership skills and drive growth in unprecedented times.

Chief Marketing Officer/Head of Marketing
Marketing Operations & Analytics Leader
CX & Loyalty Leader
Digital Marketing Leader

Chief Marketing Officer/Head of Marketing

Build marketing strategies and pursue innovation

Changing economic times demand major shifts in marketing strategy and practice. Determine where to focus — from digital marketing to content marketing — to deliver success..

Marketing Operations & Analytics Leader

Accelerate Growth as a Marketing Organization and Operations Leader

Marketing ops leaders must proactively develop an effective marketing strategy aligned with enterprise-wide objectives. Gartner’s indispensable insights, advice and tools help optimize capabilities and deliver consistent growth.

CX & Loyalty Leader

Create exceptional customer experiences

Customer experience (CX) and loyalty leaders strive to consistently deliver the best customer experience. Become truly customer-centric with these powerful insights and tools.

Digital Marketing Leader

Propel digital strategy with powerful campaigns

Digital marketing leaders must leverage data-driven benchmarks to build effective digital strategies. Develop your multichannel approach — from search marketing to social media — for business impact.

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What You Can Expect at Gartner Marketing Symposium/Xpo™

Interested in attending this year? Experience the conference through a recent conference attendee. View details about our upcoming 2024 marketing conferences in London, U.K. and Denver, CO.

5 Key Findings from Gartner’s Annual CMO Spend Survey

CMOs and Marketing Leaders must allocate their marketing budgets to focus on growth amid financial and geopolitical uncertainty. They must set a marketing strategy that reprioritizes channels, programs and resources to remain competitive and efficient. Explore five key findings from Gartner’s annual CMO Spend Survey that captures the state of marketing budgets in 2023.

Three anchors weigh on enterprise growth in 2023 - high interest rates, a difficult talent market, and lagging digital transformation
Marketing budgets compose 9.1% of total company revenue in 2023, remaining relatively flat but still dipping slightly from the 9.5% reported in 2022
71% of CMOs believe they lack sufficient budget to fully execute their strategy in 2023
Despite budget pressures, 63% of CMOs plan to grow tech investments and only 23% plan to cut them
Paid media leads in budget allocation across major marketing resources (25.6% of overall 2023 budget)

Marketing Conferences