Gartner Research

Pragmatic Guide to Scoping and Delivering Generative AI Capabilities in Tech Product Offerings

Design and create differentiated experiences with GenAI.

Experts: Radu Miclaus, Jim Hare

By 2026, more than 80% of independent software vendors will have embedded GenAI capabilities in their enterprise applications, up from less than 5% today. As the generative AI market disrupts both technology builders and users, it simultaneously fuels a wealth of opportunities to design and deliver impactful GenAI features.

Download the research to discover practical capabilities that product managers can focus on to capitalize on the changes in the following three areas:

  • Content consumption
  • Content creation
  • Technology Creation

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