Expert: Jen Singleton
Expert: Jen Singleton
As macroeconomic disruptions continue to impact businesses, tech marketing teams are feeling pressure to become more agile and adaptable. According to Gartner’s 2022 Tech Marketing Organizational Design survey, Four out of five (78%) of tech marketing leaders, including product marketing, say their teams have faced pressure to be more agile over the last year.
To increase nimbleness, many tech marketing teams are adopting specific agile marketing practices and applying those practices in key marketing areas. These approaches enable teams to deliver incremental, ongoing contribution and impact to the business. By becoming more agile, tech marketing teams can increase their ability to quickly adjust to shifting conditions and navigate disruptions while simultaneously driving performance.
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