Published: 06 September 2023
Sales force automation platforms enable deeper sales automation, mediation of buyer and seller interactions and standardized CRM sales processes. Application leaders supporting sales should evaluate the 13 vendors against 12 critical capabilities within three use cases to identify the best fit.
The sales force automation (SFA) platform market is experiencing low-value attainment and realization from deployments as noted by Gartner clients. Much of this is due to poor user adoption, data governance challenges, and a lack of best practices from vendors.
SFA platform vendors are heavily investing in and augmenting existing critical capabilities with generative AI (GenAI). This will improve overall value attainment and usability, and will transform ways to execute on sales processes.
Most SFA platform vendors in this research have redesigned, are redesigning or will redesign their user experience altogether through new and modernized user interfaces. Some will provide
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Analysts:
Adnan Zijadic, Ilona Hansen, Steve Rietberg, Varun Agarwal, Guy Wood
As a companion to the Magic Quadrant™, a Critical Capabilities report scores competing products and services against a set of meaningful differentiators. It reveals which options are the best fit in various use cases to help you focus on the vendors best suited to your needs.
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We use a Critical Capabilities report, the Magic Quadrant and more to ensure you select the best-fit provider to avoid the costly repercussions of a poor decision.
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